Atomic Capital Completes Sale of UFirst, a Leading Children’s Education Network in Russia

Atomic Capital has successfully advised on the sale of 100% of UFirst, a leading provider in the Russian children’s education sector. UFirst, formerly part of the international education group English First (EF), was subsequently acquired and developed by its management team. Today, the network encompasses 15 educational centers across Moscow, St. Petersburg, and Novosibirsk, delivering a broad portfolio of programs including English and Chinese language courses, coding, exam preparation, and MBA tracks designed specifically for children and teenagers.

The Russian market continues to demonstrate strong investment appeal for international companies. Despite the challenging global landscape, Russia remains one of the most promising destinations for foreign investors and strategic partners, providing unique opportunities for business growth, new project implementation, and efficient capital allocation.

Atomic Capital brings extensive experience and expertise in facilitating complex deals involving international companies - acting both on behalf of buyers and sellers. The company supports clients entering or exiting the Russian market, helps optimize market entry and exit strategies, and provides comprehensive financial and legal advisory services at every stage of the deal, ensuring a high degree of transparency and efficiency in all processes.

Atomic Capital regularly partners with international companies - both those seeking to enter or expand their business presence in Russia and those considering the sale of their Russian assets. The company delivers a high level of support at every stage and is committed to achieving the best possible outcomes for all parties involved.

“We believe that the role of a professional financial adviser in M&A goes far beyond the deal itself - it is about creating long-term value for all stakeholders. We are grateful to all parties for their high level of engagement and professionalism. This project is the result of coordinated effort and mutual trust,” said Alexander Zaitsev, CEO of Atomic Capital.

Atomic Capital invites companies from all over the world to collaborate in the Russian market and guarantees a personalized approach, transparency, and a consistently high standard of service for every project.