At the beginning of 2025, the investment banking group Atomic Capital acted as financial advisor in the sale of UFirst, a leading provider of children’s education services.
Atomic Capital has further strengthened its position in the Russian M&A market by serving as exclusive financial advisor on the 100% sale of UFirst, a prominent network of schools for children and teenagers. The firm delivered a full scope of sell-side advisory services — from preparing the investment memorandum to identifying a strategic buyer and structuring the transaction.
UFirst operates 15 educational centers in Moscow, Saint Petersburg, and Novosibirsk. Its offerings include language courses (English and Chinese), as well as programs in coding, Unified State Exam (ЕГЭ) preparation, and MBA-style curricula tailored for young learners.
This transaction stands as a benchmark for investment advisory in the education sector, underscoring the professionalism of Atomic Capital’s team and its ability to execute complex M&A deals with deep industry insight.
“We firmly believe that the role of a professional financial advisor in M&A goes far beyond the transaction itself — it lies in creating long-term value for all stakeholders. We are grateful to all parties for the high level of collaboration and professionalism. This transaction is a testament to coordinated effort and mutual trust,” said Alexander Zaitsev, CEO of Atomic Capital.
Atomic Capital has further strengthened its position in the Russian M&A market by serving as exclusive financial advisor on the 100% sale of UFirst, a prominent network of schools for children and teenagers. The firm delivered a full scope of sell-side advisory services — from preparing the investment memorandum to identifying a strategic buyer and structuring the transaction.
UFirst operates 15 educational centers in Moscow, Saint Petersburg, and Novosibirsk. Its offerings include language courses (English and Chinese), as well as programs in coding, Unified State Exam (ЕГЭ) preparation, and MBA-style curricula tailored for young learners.
This transaction stands as a benchmark for investment advisory in the education sector, underscoring the professionalism of Atomic Capital’s team and its ability to execute complex M&A deals with deep industry insight.
“We firmly believe that the role of a professional financial advisor in M&A goes far beyond the transaction itself — it lies in creating long-term value for all stakeholders. We are grateful to all parties for the high level of collaboration and professionalism. This transaction is a testament to coordinated effort and mutual trust,” said Alexander Zaitsev, CEO of Atomic Capital.